ROVIK / WORK / 07
BUILDING A DIGITALFOOTBALL COMMUNITY.
EggMonkey connects casual football, community, bookings, memberships and digital match experiences in one product — not a static club brochure.
Executive overview
What was wrong, what ROVIK did, and what changed — then implementation, validation, and technology in the sections below.
Subscription and community products need billing, access, and content paths that stay consistent under real usage.
Case study documents product architecture concepts — including subscription billing context from public material — without inventing live metrics.
A structured product architecture narrative for a subscription-oriented football community product — with explicit limits on unverified stack claims.
ROVIK / OVERVIEW
EggMonkey combines the practical side of playing football with the social and digital layer around the match. The match is not the end of the journey — it feeds participation, content, community activity and return bookings.
THE PRODUCT
Public product positioning emphasises inclusive, low-pressure casual football with recurring membership, community presence and video as part of the experience.
COMMUNITY MODEL
The platform is organised around recurring participation in named communities rather than one-off transactions.
PLAYER JOURNEY
A connected loop aligned with the public product — discovery through return.
Find EggMonkey communities and football formats (casual sessions, league, filming).
Explore available football — casual 5–10 aside or 11-a-side league contexts on the public site.
Use the public Bookings / Fixtures journey to reserve a place where sessions are listed.
Attend the match in the real world — the product supports the path to participation.
Video highlights are part of the public value proposition after the match.
Highlights and community presence extend engagement beyond the pitch.
Membership and community model support coming back for another session.
BOOKING SYSTEM
The live product exposes a Bookings / Fixtures area and sign-up flows. The case study describes the product architecture conceptually; cancellation rules and capacity logic are not documented in the ROVIK marketing repository.
Treat operational booking rules as product configuration — not reproduced here without verified internal documentation.
MEMBERSHIP
Public membership copy describes monthly payments, unlimited football access, and flexible pause or cancel without a contract. Subscription billing mechanics are not verified in this repository.
Do not infer Stripe, MRR, or subscriber counts from marketing pages alone.
PAYMENTS
Public engineering material describes subscription billing with Stripe. That stack is not verified in the ROVIK marketing repository — the diagram below is conceptual product architecture, not confirmed webhook or event design.
Stripe appears in public engineering context only until confirmed in project source material.
EVENTS / LEAGUES
Public surfaces include casual games, an 11-a-side intercity league (five city teams, fixtures and tables), and references to tournaments and events in welcome copy.
VIDEO HIGHLIGHTS
Individualised professional highlights are central to public positioning, alongside a Sports Filming offering (multi-angle, any sport/level). Media pipeline details are not verified in the ROVIK website repository.
Public engineering material has referenced video highlight management and Mux — not confirmed as deployed infrastructure in this repository.
PLAYER IDENTITY
The public product includes sign up, login and member-oriented journeys. Profile depth (history, highlights library, etc.) is implied by the product story but not specified field-by-field in this repository.
ENGINEERING CONTEXT
Separate from the live marketing site, public EggMonkey engineering recruitment material describes a fuller platform scope. The list below is attributed to that context — not independently verified as fully deployed in this ROVIK portfolio repository.
The public web application uses Next.js delivery paths (/_next/ on eggmonkey.co.uk). Other stack items should be treated as engineering context until confirmed in project source material — not as fabricated production facts in this case study.
APPLICATION LAYER
A connected football platform typically routes web and operational clients through an application layer into business logic, persistence and external services. Public engineering material has referenced Hono as an API layer — not verified in this repository.
TECHNICAL ARCHITECTURE
Conceptual architecture for a connected football platform. Verified in this portfolio pass: customer-facing web application on Next.js (public site).
Verified in this portfolio pass
DATA MODEL
Conceptual entities implied by the public product and engineering context — not a schema export.
Referral, vote, fraud and admin entities appear in public engineering material only — omitted from core entities until verified in project source.
MOBILE
Public engineering recruitment material has referenced mobile development. A production native app is not verified from the ROVIK portfolio repository or the primary public web journeys documented here.
Treat mobile as potential engineering scope in public material — not as a confirmed shipped app in this case study.
ENGINEERING
Focus areas for a platform that mixes live football operations with digital state — phrased from product behaviour, not invented metrics.
QA / VALIDATION
Quality for EggMonkey means verifying booking, membership and content paths — especially where real-world sessions depend on correct product state.
Do not assume a feature works because the UI looks correct. Verify the underlying state and workflow.
DEPLOYMENT
The customer-facing product is available on the public web domain.
Hosting provider, database host and media pipeline are not verified in the ROVIK marketing repository.
ROVIK
ROVIK contributed to the EggMonkey digital football community platform — the connected web product spanning community, bookings, membership, league/competition surfaces, and the highlight-oriented customer story.
The ROVIK website repository holds this case study. EggMonkey application source, infrastructure configuration and admin tooling live outside this marketing codebase — contribution items reflect the shipped public product and ROVIK portfolio scope, not every line in public recruitment material.
PRODUCT PHILOSOPHY
Value comes from connecting player, match, community, content and return visits — not from feature checklists alone.
PROJECT STORY
EggMonkey is a connected platform bringing together football, community, bookings, memberships, events and video — described by what the product does, not unverified growth statistics.
ROVIK / MORE WORK